There's tons of things that have came out at the NAB 2018 event, but this is definitely one of the most bizarre and disturbing things I've seen in a long time.
Cinematic International Company Limited has come out with an extremely innovative phone attachment for aspiring filmmakers and vloggers. It allows users to attach virtually any lens that you want to your phone.Normally, I would just brush this off as a sad attempt to allow aspiring filmmakers to use their phones for filmmaking, but this set off some internal alarms for me. Let me tell you why.
For some reason, our generation has it in their heads that they have to have their phones with them at all time. Apple has done an amazing job telling today's youth that they have to have the latest and greatest iPhone. When iPhone's first came out, I remember saying that you shouldn't be able to do make phone calls with an iPod. I honestly believe that it should have never progressed the way it did. If I didn't feel like this product was being shoved down my throat, I would have had an easier time adjusting to it. Don't get me wrong, I love having a smart phone, but I don't agree with all the extra stuff that's being put in these phones. I like that the image quality on these phones are as good as they are now, it makes keeping memories easier and you spend a lot less time trying to explain what's in a grainy video.
The biggest problem I have with this subject is having this much power with a phone. Yes, it makes life easier. Yes, it does things that we used to only see on TV. That doesn't mean that we need to use it for EVERYTHING in our lives. It's bad enough we have people who are on their phones while they're driving and causing fatal damage while doing so.
Now that this attachment has been created, it further enables people to be lazy in becoming a filmmaker. Yes, I've said before that you should use what you got, but using your phone to make a full feature film or filming commercials isn't where you should make the compromise. As a professional, I admire the ingenuity and creativeness that went into designing this attachment, but as a consumer, I think this is the worst thing you could do to yourself and to your clients. How does it look for your that you spend thousands of dollars on lenses and attachments, but you don't put in the same effort and research into getting an actual camera body for these lenses. It shows businesses that you are lazy and it makes the rest of the filmmakers in the world look bad. I'm not saying you shouldn't use this for fun, but I wouldn't use this to try to make any kind of profit.
Don't allow yourself to fall for this trend. Do not allow yourself to be hindered by this trend. This has the potential to get out of control and eventually all we will hear is how iPhone's are still the future and everything else is obsolete. I've said it before and I'll say it again, DO NOT FALL FOR THE IPHONE FILMMAKING TREND!!!
Do you agree? Let me know in the comments!