MARKETING STRATEGY
& CONSULTING
For Businesses & Non-Profits

Elevate your brand with expert marketing strategies that drive engagement, growth, and measurable impact.

At South Town Productions, we provide marketing strategy and consulting services for businesses and nonprofits across Lubbock, Carlsbad, and West Texas. Whether you’re refining your message, planning campaigns, or improving visibility, we’ll help you create a clear path toward sustainable growth.

OUR SERVICES

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Why You
NEED
A Strong
MARKETING STRATEGY

Every successful brand starts with a plan. Without strategy, even great content gets lost in the noise.

A strong marketing strategy helps you:

Clarify your brand: Define what makes your business unique and why customers should choose you.
Strengthen your message: Speak directly to your audience with purpose and consistency.
Grow with intent: Maximize ROI through targeted campaigns and measurable goals.

At South Town Productions, we help businesses and nonprofits connect strategy to execution — so every marketing effort moves you closer to your goals.

What's
INCLUDED

Every business has unique goals, audiences, and challenges — so we don’t use cookie-cutter plans. Our marketing strategy and consulting services are tailored to your brand’s needs and designed to deliver measurable results.

Here’s what’s typically included:

Brand and Audience Analysis: We dig into who your customers are, what motivates them, and how your brand can stand out.
Custom Marketing Roadmap: A step-by-step plan outlining where to focus your time, budget, and creative energy.
Actionable Growth Strategies: Clear, realistic tactics for improving visibility, engagement, and conversion.
Content Planning & Messaging Framework: A system for consistent, on-brand communication across every platform.

Whether you’re launching something new or optimizing what you already have, South Town Productions helps you move forward with clarity, confidence, and direction.

Social Media & Local Advertising Management

A great marketing strategy is only effective if it’s put into action. That’s why we offer done-for-you social media and local advertising management — built for businesses that want consistent growth without the hassle of managing it all in-house.

Our team handles everything from posting to branding to ad setup, so you can stay focused on running your business.

Our management plans include:

Content Creation & Scheduling: Professionally designed posts, captions, and videos tailored to your brand.
Facebook & Instagram Management: Consistent posting, engagement tracking, and community building.
Targeted Local Advertising: Campaign setup, audience targeting, and ongoing performance optimization to reach real customers near you.

We work especially well with service-based businesses like auto repair shops, HVAC companies, electricians, and local contractors — industries where brand visibility and trust matter most.

Need more than just posts and ads? Ask us about custom video production, lead generation funnels, or monthly content packages that help your business grow even faster.

Ask us about monthly content plans, custom videos, or adding lead generation to your funnel. Read more here.

Generative Engine Optimization (GEO):
THE NEXT EVOLUTION OF MARKETING

Search is changing — and so is marketing. Traditional SEO helps your website rank for keywords, but today’s customers often turn to AI assistants like Google Gemini, ChatGPT, and Bing Copilot for answers. That’s where Generative Engine Optimization (GEO) comes in.

At South Town Productions, we help brands adapt to this new landscape. GEO is about teaching AI systems who you are, what you do, and why you matter — so when someone asks, “Who offers video and marketing services in Lubbock?” the AI already knows to mention you by name.

We align every part of your digital presence — website structure, social content, schema data, and brand storytelling — so it’s clear, consistent, and AI-readable. The result? More visibility in both search results and AI-generated recommendations.

Our GEO approach ensures your message is built for the future of discovery — where people don’t just search, they ask.

Learn more about our SEO & GEO Services

Media (2).jpgAt South Town Productions, we’re proud to be a local Lubbock video production

Why Businesses Choose
SOUTH TOWN PRODUCTIONS

At South Town Productions, we don’t believe in guesswork — we build strategies backed by insight, creativity, and real-world experience.

We provide expert marketing strategy and consulting for businesses and nonprofits across Lubbock, Carlsbad, and West Texas, helping you clarify your message, reach the right audience, and grow with confidence.

Our consulting services include:

Brand Strategy & Messaging – Strengthen how your business communicates its value.
Content & Campaign Planning – Build consistent, purposeful marketing across every platform.
Social Media & Advertising Strategy – Develop campaigns that convert attention into measurable results.
Video Marketing Consultation – Leverage storytelling and visuals to engage and inspire.

As a full-service creative partner, we unite marketing strategy with execution — combining video production, drone services, web design, graphic design, and social media management to create campaigns that connect and convert.

Based in Lubbock, we work with organizations throughout West Texas and eastern New Mexico, including Carlsbad, Amarillo, Midland, Odessa, Abilene, Dallas, Fort Worth, Austin, San Antonio, and Houston.

Our goal is simple: help you make smarter marketing decisions, backed by strategy that delivers results.

Let's Build A
MARKETING PLAN
That Works
FOR YOU

Every brand has a story — and every strategy should be built to tell it well.

At South Town Productions, we’ll help you create a marketing plan that fits your goals, budget, and long-term vision. Whether you need a one-time session to define your direction or ongoing support to manage execution, we’ll meet you where you are and help you grow from there.

We offer: