These past few months have become very stressful with inflation. Now that strikes are starting to impact the economy, we're left to wonder, what can we do to stretch our money. In business, it becomes more important to stretch your resources to keep your doors open. One of the biggest things that people have a problem with is having a budget for marketing. Sure, some places take care of you no matter what, but that doesn't make your wallet feel any better when you have to make a purchase. I'm going to give you some tips to help give you some ideas on where you can either save money, save a purchase, or just create a fresh idea to keep your audience engaged.
Reusing Your Assets
This may seem like an obvious one, but it's often the most overlooked when you want something that stays with current trends. Reusing your assets is a great way to save money on buying or filming new footage and you would either need to hire an editor or have your in-house person edit a new ad. Depending on the footage, it could last you a couple of months to a couple of years. In some cases, it may even last you a couple of decades if you decide to create an "Our History" type advertisement, which leads me to my next tip.
Use Timeless Content
Timeless content can be considered anything that doesn't have anything dated. For example, Apple can't reuse 99% of its previous footage because all of its ads focus on its latest products. More often than anything, the ads they deliver are usually created by the products they are selling. It's a cool concept, but you won't see any iPhone 4S footage in an advertisement for the new iPhone 14 Super Duper Max Delux Pro Duo (or whatever they want to call their next model). Timeless content would be something like company footage that features areas of the business that hasn't changed or employees giving customers the best experience when they walk through your doors. That stuff is always a golden egg, but make sure not to overuse it otherwise it loses its value.
I know, this isn't really saving you money, but if you target your ads correctly, you'll get the best bang for your buck. This is where basic knowledge of SEO comes in handy. You'll want to avoid repeating the same keywords in your next ad. Let's say you own an oil-changing business. The first ad you ran probably had something like "oil, oil change, change,". It's a good start, but odds are you got back average results depending on the volume of oil-changing businesses in your area. For the next ad, you'll want to focus on full search terms instead of just a keyword, like "oil change near me". Trust me, it makes a huge difference and it yields great results over time.
It's important to spend money on your business, but it's just as important to know when and what you should be spending your money on. Especially if you are considered a "mom and pop" business or are just starting out. These tips are just a few of the freebies I'll be giving out because I believe in helping fellow business owners stay open. If you're reading this and it seems overwhelming and complicated, fret not! We are ready to work with you on accomplishing your goals and coming up with a plan of action to keep your doors open for a long time. Contact us here if you'd like to speak with us about your marketing needs.