On June 30th, Adam Mosseri, CEO of Instagram, announced on Twitter that he is shifting what Instagram will focus on going forward. There was a lot of information and some exciting stuff announced, but the highlight is that he's shifting the focus from photos to videos.
"We're no longer a square photo-sharing app. The number one reason people say that they use Instagram, in research, is to be entertained."
Yes, you read that right, even Instagram has to evolve to stay relevant. In the age of TikTok and all the creative stuff that has come from that platform, Instagram has to change lanes in order to keep up. Of course, that doesn't help those Instagram photographers and influencers any because most of them rely on the images that they've worked so hard to create. The content that they've acquired will soon be irrelevant because it's no longer considered "cool" to make a nice-looking picture. No, we've been spoiled to a point that we have to see funny videos, viral moments, and amazing choreography in order to feel anything when we're browsing social media.
What does that mean for your business?
Changing pace from just taking pictures to now having to figure out how to make engaging videos can seem like a daunting task. Luckily, here's what we know. You'll be able to add videos that are 1080p in size, (1920 x 1080) They'll also be focusing on providing what they call a mobile-first video platform. How that will look remains to be seen, but think of the IGTV option you already have. It may just be expanding on that.
With that being said, Instagram will no longer be prioritizing posts based on when it was posted, but rather it will favor video posts, probably the same way the Facebook algorithms favor certain posts and topics based on who and what you follow and what you interact with.
What Can You Do?
Changing your approach on Instagram won't be too hard. There are plenty of video apps that you can use to make extremely basic videos based on what you're trying to accomplish. You can even add a watermark with certain videos. Or, you can go the extra mile and create custom animated or full production videos that truly highlight your brand and services. Of course, if you opt to go the custom route, you have stuff you can reuse more than once, making the planning process easier because you can base certain videos on what you've already done to keep the filming time at a minimum.
If you're looking to take the leap and need some tips, ideas, or some guidance on what kind of content you could create, send us a message and let us help you formulate a plan.